Program Overview
The PRSA Philly Mentor–Mentee Pilot Program is a structured, semester-based mentorship initiative designed to connect three levels of communications professionals—senior leaders, early-career practitioners, and emerging talent—into small cohorts. The program is intended to strengthen professional development and create a clear on-ramp into PRSA membership for students and early professionals. This pilot will run over a 4–5 month “semester” with recurring cohort meetings. Email president@philly.org if you'd like to learn more about PRSA Philly's Mentor-Mentee Program.
Program Goals
- Foster meaningful, multi-directional mentorship relationships
- Support students and early-career professionals with career readiness and industry exposure
- Provide senior leaders with a structured way to give back and stay connected to emerging talent
- Create a membership funnel from PRSSA → PRSA Philly
- Increase engagement and retention across career stages within PRSA Philly
Cohort Structure
Each cohort will include three participants, representing different career stages:
- Senior Professional (VP-level or above, or equivalent)
- Provides strategic guidance, industry perspective, and leadership mentorship
- Serves as a connector to broader professional networks
- Early-Career Professional (Entry- to Mid-Level)
- Bridges student and senior perspectives
- Offers near-peer mentorship, tactical advice, and career navigation insights
- Student / Recent Graduate
- Actively exploring career paths in communications, PR, or marketing
- Gains exposure, guidance, and professional connections
Pilot Program Scope
- Pilot Size: 3 cohorts (9 total participants)
- Student Recruitment: In partnership with the local PRSSA chapter at Temple University
- Student Criteria:
- Active PRSSA involvement
- Demonstrated interest in public relations or communications careers
- Commitment to full-semester participation
- Early-Career Professional Criteria:
- 3–7 years of professional experience in a communications-related field
- Interest in offering near-peer mentorship to students while also learning from senior leadership
- Commitment to attending monthly meetings and maintaining communication between sessions
- Engagement in PRSA Philly programming
- Senior Professional Criteria:
- 10+ years of experience in public relations, communications, or marketing
- Interest in providing strategic guidance and mentorship
- Commitment to attending monthly meetings and maintaining communication between sessions
- Willingness to share industry knowledge, career experiences, and professional networks
Program Timeline & Commitment
- Program Length: ~4 months (aligned with an academic semester)
- Meeting Cadence:
- 1 meeting per month (hybrid)
- Each cohort should plan for one to two in-person meetings during the semester to deepen relationships and strengthen cohort cohesion
- Informal check-ins between meetings (virtual)
- Cohorts should maintain light communication between monthly meetings to build rapport and offer real-time support.
- This may include brief check-ins, sharing resources, or coordinating topics for the next session.
- Time Commitment:
- ~60 minutes per meeting
- Light preparation guided by optional discussion prompts
Suggested Monthly Meeting Talking Points
Month 1: Introductions & Career Paths
- Professional backgrounds and career journeys
- What each participant hopes to gain from the program
- Defining success for the semester (personal and group goals)
- PR Case Discussion: Review a recent PR win or failure and discuss what worked, what didn’t, and lessons learned
Month 2: Career Exploration & Skill Development
- Career paths within PR, communications, and marketing
- Agency vs. in-house vs. nonprofit vs. corporate roles
- Core skills needed at different career stages
- Translating classroom or early job experience into real-world value
- PR Case Discussion: Analyze a public PR moment and explore how strategy and execution impacted outcomes
Month 3: Personal Brand & Professional Visibility
- Networking best practices (events, LinkedIn, informational interviews)
- Building a personal brand and professional reputation
- PR Case Discussion: Examine how reputation, messaging, or visibility played a role in a real-world PR outcome
Month 4: Career Readiness & Growth
- Resume and portfolio feedback
- Interview preparation
- First-job expectations and early-career challenges
- PR Case Discussion: Discuss a PR scenario through the lens of decision-making, feedback, and professional growth
Month 5: Long-Term Career Planning & PRSA Engagement
- Long-term career trajectories and leadership development
- Continued involvement with PRSA Philly and PRSSA
- PR Case Discussion: Reflect on a PR win or failure and how long-term strategy, ethics, or leadership influenced results